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Creating business opportunity by restoration of Gombak River and humanising entrepreneurship programme in Kg Sungai Chinchin

Md Saipuanuar, Muhamad Taufiq and Ahmad Dahlan, Abdul Rahman (2019) Creating business opportunity by restoration of Gombak River and humanising entrepreneurship programme in Kg Sungai Chinchin. International Journal of Computer Science and Information Technology Research, 7 (2). pp. 167-176. ISSN 2348-1196

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Abstract

River is important as it is a part of water resources on earth. It is a rich sources of fish and other aquatic life. Fresh water bring lot of benefits in human daily life such as drinking, cooking and washing clothes as well as for agriculture. The Sustainable Development Goals by the United Nation in life of land is focus on restoring the polluted river and improving the water quality. Irresponsible people that throw the rubbish in the river give a bad impact on it as it cause a river pollution and lot of rubbish floating in the river. Hence, the purpose of this paper is to propose a conceptual business model for the Gombak River restoration and sustainability inland fresh water ecosystems including humanising education through eLearning, mentoring programme and eMarketplace to help local community in Kg Sungai Chinchin. Through this business model, the river can be restored and human can utilise the ecosystem with various benefits in a sustainable way. It can also create business and job opportunity along the riverside, and reduce the enemployment among the local community in Kg. Sungai chinchin. The finding shows that the restoration project has a potential to improve health quality and community safety. Meanwhile, it has the potential in strengthening the economy and increase employment through the humanising entrepreneurship education. This paper adapted the design thinking approach where literature review and interviews were conducted to understand the issue, analyse, formulate and validate the conceptual business model and solution. Business modelling tools like the Business Model Canvas (BMC) and Value Proposition Canvas (VPC) are used in formulating an initial business model for the programme. The initial business model is then validated by customer segment. BMC is a business tool used to visualise all the building blocks of starting a business or programme, including customers, route to market, value proposition and revenue stream. While, VPC is to ensure that a product or service is positioned around customer values and needs.

Item Type: Article (Journal)
Additional Information: 6250/72544
Uncontrolled Keywords: river restoration, nature, humanising entrepreneurship education, Sustainable Development Goals, business opportunity, unemployment, job opportunity
Subjects: H Social Sciences > HB Economic Theory > HB522 Income. Factor shares.Interest.Profit.Entrepreneurship
H Social Sciences > HT Communities. Classes. Races > HT401 Rural groups. Rural sociology
H Social Sciences > HT Communities. Classes. Races > HT51 Human settlements. Communities
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System

Kulliyyah of Information and Communication Technology
Kulliyyah of Information and Communication Technology
Depositing User: Mr Abdul Rahman Ahmad Dahlan
Date Deposited: 12 Jun 2019 14:31
Last Modified: 12 Jun 2019 14:31
URI: http://irep.iium.edu.my/id/eprint/72544

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