Influencing factors of social commerce behavior in Saudi Arabia

Mohamed Razi, Mohamed Jalaldeen and Sarabdeen, Masahina and Mohd Tamrin, Mohd Izzuddin and Kijas, Abdul Cafoor Muhammadu (2019) Influencing factors of social commerce behavior in Saudi Arabia. In: 2019 International Conference on Computer and Information Sciences (ICCIS), 3rd-4th April 2019, Aljouf, Kingdom of Saudi Arabia.

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Abstract

Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose, a hypothetical conceptual model was developed based on proven theories and well-established literature. To test this model, data were collected from 178 university students using an online questionnaire. Data were analyzed using SPSS 25. The validity and the reliability of the questionnaire items were determined through factors analysis and Cronbach Alpha. All hypotheses were supported in linear regression analysis, however, the stepwise multiple regression analysis which shows the simultaneous effects of the independent variables, resulted in that out of 11 hypotheses 3 were not supported. Based on the findings a discussion was developed at the end of the paper.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	5594/72293
Uncontrolled Keywords:	Social Commerce, Saudi Arabia, Millenials, ecommerce, Generation Y
Subjects:	T Technology > T Technology (General) T Technology > T Technology (General) > T175 Industrial research. Research and development
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Mohd Izzuddin Mohd Tamrin
Date Deposited:	21 May 2019 10:57
Last Modified:	02 Jul 2019 16:50
URI:	http://irep.iium.edu.my/id/eprint/72293

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