TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor

Che Azimi, Amin Mustaqim and Farudz, Baiduri Zaiyanna and Mohd Rosdan, Khairunnissa and Hamidi, Nurul Hassanah and Noor Azman, Nor Afifin Nadia and Roslim, Nordanish Sofea Illyana and Abd Rahman, Nur Hidayah (2019) TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor. In: Penang International Invention, Innovation and Design 2019 (PIID2019), 27th-28th MARCH 2019, Permatang Pauh, Pulau Pinang.

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Abstract

Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations, interest and compositions, the timing of visits and the destination knowledge as well as the emotional value of the places among tourists. A data collection has been executed at Muar, Johor in order to gather the tourist attraction pattern, as well as intra-destination movement in aspect of trip and personal characteristic among visitors. This application comprises the features that will help tourist to efficiently travel in Muar town. The features help the tourist to navigate the most preferred places acquired by them. "TourMuOve" included a game named "MuoJom" which is similar to Augmented Reality game namely "PokemonGo". This game can assist businesses collaboration with locals' restaurants and stalls to give away free vouchers and discounts in the games. In return, more tourists and visitors will drop by to their shops to redeem the vouchers and enjoy catching vouchers while visiting the attraction areas. This application will benefit Muar in terms of promoting Muar and increasing its tourist arrival.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	8577/72155
Uncontrolled Keywords:	Marketing, Mobile Application, Navigation, Tourist Movement, Attraction
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr. Nur Hidayah Abd Rahman
Date Deposited:	15 May 2019 14:59
Last Modified:	27 Oct 2020 15:38
URI:	http://irep.iium.edu.my/id/eprint/72155

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