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Demographics and Halal food consumption: a quantitative analysis

Md Sawari, Siti Salwa and Abd Rahman, Nur Hidayah and Rasool, Shahid and Paramboor, Jaafar (2019) Demographics and Halal food consumption: a quantitative analysis. International Journal of Modern Trends in Business Research (IJMTBR), 2 (6). pp. 29-35. ISSN 2600-8742

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The objective of this paper is to examine the demographic differences in halal food consumption. Data collected from 730 respondents in Peninsular Malaysia. All respondents were required to answer survey questionnaires related to their demographics and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age and origin region (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study.

Item Type: Article (Journal)
Additional Information: 8447/71201
Uncontrolled Keywords: Halal Industry, Halal Food, Behaviour, Halal Food Consumption, Quantitative.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Siti Salwa Md Sawari
Date Deposited: 21 Mar 2019 16:54
Last Modified: 12 Jul 2019 15:10
URI: http://irep.iium.edu.my/id/eprint/71201

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