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HERO digital platform for Help services: a conceptual and enhanced business model

Ahmad Dahlan, Abdul Rahman and Mohd Murtadza, 'Afifah and Che Saufi, Nurul Nadia (2018) HERO digital platform for Help services: a conceptual and enhanced business model. In: International Conference on Information and Communication Technology for the Muslim World 2018 (ICT4M), 23rd-25th July 2018, Kuala Lumpur, Malaysia.

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Abstract

Just like how UBER challenged the traditional taxi business, HERO is a conceptual business model that aims to challenge and disrupt the existing main agency industry. HERO seeks to provide a non-permanent help-out service for busy people as well as producing side-incomes for anyone that is interested in becoming a helper. An example of a help-out request would be washing dirty clothes, which is capable to be done by almost everyone. Using a portal and mobile application as its platforms, this business promises mobility and ease of use. Helpers, in this business model, is known as Heroes. This is a psychological approach to attract people to register as helpers and for the customers to respect their helpers and do not treat them like slaves. This business uses a rating system to rank the helpers and customers. The higher the ranking, the better is the rating. Ratings can be increased by accepting job requests and given good reviews by customers. Beside Customers and Helpers, this business model also targets volunteers, donors and service provider companies as its potential customer segments.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 6250/69464
Uncontrolled Keywords: helpers; maid agency; domestic work; domestic help; BMC; VPC
Subjects: T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology
Kulliyyah of Information and Communication Technology

Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Mr Abdul Rahman Ahmad Dahlan
Date Deposited: 23 Jan 2019 14:37
Last Modified: 15 Jul 2019 15:45
URI: http://irep.iium.edu.my/id/eprint/69464

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