Nazari, Nur Syahirah and Wok, Saodah (2018) Factors influencing satisfaction on YouTube usage among students. Human Communication A Journal of the Pacific and Asian Communication Association, 1 (2). pp. 22-40. E-ISSN 2636-9206
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Abstract
YouTube is one of the social networking sites using a video and it is very attractive among young generation especially the students. Therefore, this study aims to determine the relationship of among perception, attitude, behavior, impact and satisfaction on YouTube usage and to identify the best predictor for YouTube satisfaction. Uses and Gratification Theory is used to explain satisfaction on the YouTube usage among students. This study employs a quantitative research design using survey method with questionnaire as its research instrument for data collection. A total of 229 respondents were participated in the study. The results show that students have positive perception, attitude, behavior, impact and satisfaction on YouTube. There are positive relationships among the variables and the best predictor for satisfaction on YouTube usage is impact of YouTube on the students.
| Item Type: | Article (Journal) |
|---|---|
| Additional Information: | 2899/69112 |
| Uncontrolled Keywords: | Behavior; impact; perception; satisfaction; YouTube usage. |
| Subjects: | H Social Sciences > H Social Sciences (General) > H61.8 Communication of information |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences |
| Depositing User: | Prof. Dr. Saodah Wok |
| Date Deposited: | 11 Jan 2019 15:09 |
| Last Modified: | 15 Feb 2019 15:18 |
| URI: | http://irep.iium.edu.my/id/eprint/69112 |
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