IIUM Repository

The role of local leadership in community-based rural homestay in Malaysia

Abas, Siti Aisah and Abd Halim, Norhazliza (2018) The role of local leadership in community-based rural homestay in Malaysia. In: 4th Asia International Conference, 8-9 Dec 2018, Langkawi, Malaysia.

Download (248kB) | Preview


This conceptual research intended to highlight the emergent concept of local leadership in Community-Based Rural Homestay (CBRH) in Malaysia. In addition, the development and progress of local participation in CBRH also become the focal point to be discussed. Undeniably, Community-Based Rural Homestay become a vehichle and development for local community to enhance their socioeconomy through engagement as homestay operators. Ministry of Tourism and Culture put a lot effort to improve infrastructure and facilities in every homestay providers to boost up tourist arrival. Apart of being source of income to local community, CBRH also offers various local product, quality rural experience and culture preservation and conservation for tourist. Thus, CBRH programme has proved as a platform for local community empowerment and distributed benefir as individual or collective basis. Most of the homestay operator motivated to participate in this programme due to value-added to their source of income and medium for them to promote their local culture to tourist. However, incompetent leaders to lead the CBRH initiatives become a challenge to homestay operator as they need a proactive leaders to drive and facilitate them in order to handle tourist and homestay operation.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 8068/68838
Uncontrolled Keywords: Community-Based Rural Homestay, local leadership
Subjects: A General Works > AS Academies and learned societies (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Education
Kulliyyah of Languages and Management
Depositing User: Miss Siti Aisah Abas
Date Deposited: 26 Dec 2018 09:29
Last Modified: 16 Jul 2019 10:07
URI: http://irep.iium.edu.my/id/eprint/68838

Actions (login required)

View Item View Item


Downloads per month over past year