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Factors impacting investors’ intention to invest on peer-to-peer (P2P) lending platform: an extended TAM-based model

Mohd Thas Thaker, Mohamed Asmy and Mohd Thas Thaker, Hassanudin and Rahman, Maya Puspa and Amin, Fouad Md and Allah Pitchay, Anwar and Oladokun, Nafiu Olaniyi (2018) Factors impacting investors’ intention to invest on peer-to-peer (P2P) lending platform: an extended TAM-based model. In: Conference on Fintech, Social Finance, and Financial Stability, 11th-12th December 2018, Shenzhen, China. (Unpublished)

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Abstract

The Peer to Peer (P2P) lending platform has witnessed a significant growth in recent years, due to advancement of information technology and development of online platforms. Given the importance and popularity of P2P, it is crucial to examine the factors that influence the intentions of investors to invest through P2P lending platform. This study thus proposes and test a model based on extended TAM, to examine factors that influence investors to invest in P2P lending platform. Based on survey questionnaire administered to retail investors from Klang Valley in Malaysia, the results show that intention to invest on P2P platform is mainly influenced or driven by trust. Perceived risk, perceived ease of use and security were found to have no impact on intention to invest on P2P platform. This findings from the present study thus provides managerial implications and theoretical contributions.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 7210/68636
Uncontrolled Keywords: Peer to Peer (P2P), Investors, Trust, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User: Dr Mohamed Asmy Bin Mohd Thas Thaker
Date Deposited: 28 Dec 2018 10:05
Last Modified: 28 Dec 2018 10:05
URI: http://irep.iium.edu.my/id/eprint/68636

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