Social commerce in e-business of Pakistan: opportunities, challenges and solutions

Solangi, Yasir Ali and Solangi, Zulfiqar Ali and Raza, Ali and S. Abd. Aziz, Madihah and Hamzah, Mohd Syarqawy and Shah, Asadullah (2018) Social commerce in e-business of Pakistan: opportunities, challenges and solutions. In: International Conference on Information and Communication Technology for the Muslim World (ICT4M) 2018, 23rd-25th July 2018, Kuala Lumpur.

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Abstract

social media make ultimate building blocks in the development of novel approaches in e-business of Pakistan with the conjuncture of Web 2.0 social media has a variety of application domain including social commerce. S-commerce is redesigning modern e-business with promising economic technological and social outcrop. Customers keep their expectations higher always, so precisely all business are trying to exceed the customers' expectations with pre and post-sale interaction on social networking sites like face book or Twitter accounts. Customers can interact, look and compare company products, reviews and feedback in their social circle friends of friends of friends. This paper proposes a survey about prospects of social commerce in e-business of Pakistan. In addition, this paper would proposes research framework for foster future e-business opportunities, challenges and provide a solution to build up buyers trust as well as to enhance the interactive online buying process in local e-business of Pakistan using social media.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	3815/68606
Uncontrolled Keywords:	—Social commerce, e-business, Social Media, e-commerce
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Prof Asadullah Shah
Date Deposited:	03 Jan 2019 12:24
Last Modified:	24 Jun 2019 12:09
URI:	http://irep.iium.edu.my/id/eprint/68606

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