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Impact of E-service quality on brand attachment and willingness to spend more

Gul-e-Rana, Rana and Mohamadali, Noor Azizah and Shah, A. and Muhammad, L (2018) Impact of E-service quality on brand attachment and willingness to spend more. Sindh University Research Journal (Science Series), 50 (3D). pp. 214-215. ISSN 1813-1743

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Abstract

E-service quality is important in current business practices. This concept is yet to be explored in context of influencing other important variables. This paper aims to conceptualize e-service quality relationship with brand attachment and willingness to spend more. Understanding the relationship between these constructs is important for service providers in order to enhance superior online customer service experience. Suggested linkages amongst variables further need empirical support. Theoretical implications and future research directions are also proposed.

Item Type: Article (Journal)
Additional Information: 3904/67336
Uncontrolled Keywords: E-service quality, Brand attachment, Willingness to pay more.
Subjects: T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology
Kulliyyah of Information and Communication Technology

Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Mrs Noor Azizah Mohamadali
Date Deposited: 08 Nov 2018 12:01
Last Modified: 08 Nov 2018 12:01
URI: http://irep.iium.edu.my/id/eprint/67336

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