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Flood victims' preferences towards takaful flood coverage: an analysis based on structural equation modelling

Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani (2018) Flood victims' preferences towards takaful flood coverage: an analysis based on structural equation modelling. In: Contemporary issues in Islamic thought. IIUM Press, International Islamic University Malaysia, Kuala Lumpur, pp. 318-336. ISBN 978-967-491-008-2

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This article examines the preferences of flood victims in Malaysia for future participation in the Takaful scheme. A quantitative methodology is adopted in this research where survey have been conducted among 349 flood victims in east coast area (Kelantan, Terengganu, and Pahang) of Malaysia. Based on structural equation modelling analysis, it is found that the factors that have significantly influenced the victims to participate in the Takaful scheme if given opportunity in future are their awareness on the scheme and because of financial difficulties caused by flood. In addition, at least 50 percent of the victims have experienced final losses not more than RM10,000. Moreover, it is found that majority of them were preferred to pay monthly Takaful contribution less than RM100. Results of this research urge the industry players to strategise their marketing effort by increasing awareness among the rural population towards financial preparation for disasters as well as structuring micro Takaful scheme to capture the low-income group.

Item Type: Book Chapter
Additional Information: 7080/66404
Uncontrolled Keywords: Flood victims' preferences, takaful flood coverage
Subjects: H Social Sciences > HG Finance > HG8719 Islamic Insurance Takaful
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Finance
Depositing User: Dr. Marhanum Che Mohd Salleh
Date Deposited: 24 Sep 2018 10:41
Last Modified: 15 Oct 2018 09:36
URI: http://irep.iium.edu.my/id/eprint/66404

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