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Factors influencing intention to use Islamic credit cards in Malaysia

Abdul Razak, Dzuljastri and Faris, Ammar and Shariff, Syazwan (2018) Factors influencing intention to use Islamic credit cards in Malaysia. In: 2nd UUM Islamic Business Management Conference, 4-5 July, 2018, Kuala Lumpur. (Unpublished)

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Abstract

The purpose of this study is to determine the main factors influencing the intention of consumers in Malaysia to use Islamic credit cards (ICC). It uses a survey methodology distributed to different categories of people and analysed via factor analysis, correlation and multiple regression analysis. The results indicated that religious motivation and ICC benefits contributed to the deciding factors influencing the intention to use ICC in Malaysia albeit the latter has a slighter greater impact. Fair pricing is not considered to be a factor. The findings imply that ICCs are perceived by many customers similar to conventional Credit Card. Hence more marketing efforts should be made to promote based on its Islamic values.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 4433/65904
Uncontrolled Keywords: Consumer behaviour, Credit cards, Islam, Finance, Personal Finance, Banking, Malaysia
Subjects: H Social Sciences > HG Finance > HG3368 Islamic Banking and Finance
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Finance
Kulliyyah of Economics and Management Sciences
Depositing User: Dr Dzuljastri Abdul Razak
Date Deposited: 27 Sep 2018 08:36
Last Modified: 27 Sep 2018 08:36
URI: http://irep.iium.edu.my/id/eprint/65904

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