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The usage of OBike among students

Abdul Kadir, Hasnah and Wan Ahmad, Wan Khairi and Noorfuad, Noorhannah and Nazari, Nur Syahirah and Wok, Saodah (2018) The usage of OBike among students. In: 12th Biennial Convention of the Pacific and Asian Communication (PACA): Communication and Industrial Revolution 4.0, 4th-6th July 2018, Kota Kinabalu, Sabah. (Unpublished)

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The emergence of communication technology with the combination of contemporary public transportation creates OBike, a new generation of public bicycle where users can move faster and cheaper while contributing towards a greener environment. They can ride, park and pay anytime at any place by using their smartphone application. This study aims to gauge the usage of OBike among students at the International Islamic University Malaysia (IIUM), Gombak campus. In using the innovation attributes (relative advantage, simplicity, compatibility, trialability, and observability) of the Diffusion of Innovation Theory, this study measures the adoption level of users of the new technology - OBike. Thus, the objectives of this study are to analyse the relationship between the usage of OBike and the innovation attributes, besides to test the best predictor of using the OBike. A quantitative research design using the survey method with a self-administered questionnaire is used as a tool for data collection. A total of 230 students responded to this survey. The results show that all innovation attributes have a positive relationship with the usage of OBike. The relative advantage of the innovation attributes is the best predictor. Hence, this study concludes that students believe that there are many advantages in using the OBike. However, it is not easy for them to use it as there is a negative relationship between simplicity and usage.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 2899/65256
Uncontrolled Keywords: Diffusion of Innovation Theory, innovation attributes, OBike, public bicycle, students.
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Prof. Dr. Saodah Wok
Date Deposited: 16 Aug 2018 14:43
Last Modified: 16 Aug 2018 14:43
URI: http://irep.iium.edu.my/id/eprint/65256

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