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Exploring Halal food preferences across age and gender

Md Sawari, Siti Salwa and Abd Rahman, Nur Hidayah and Paramboor, Jaafar and Ghazali, Mohd Al'Ikhsan (2018) Exploring Halal food preferences across age and gender. In: 1st International Conference on Humanities, Entrepreneurship and Society (ICHES 2018), 21st-22nd July 2018, DoubleTree by Hilton, Johor, Malaysia.

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It is imperative, based on the religious restriction that Muslims should practically choose halal food as the only dietary lifestyle. This paper aims to investigate the gender and age differences in halal food consumption. Employing a quantitative research design, a total of 730 survey questionnaires was administered to sample population in Peninsular Malaysia. The samples were selected using stratified random sample technique. All participants were required to answer survey questionnaires related to their profile and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 8774/65182
Uncontrolled Keywords: Halal Industry, Halal Food, Behaviour, Halal Food Consumption, Quantitative.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HB Economic Theory > HB801 Consumption. Demand
T Technology > TP Chemical technology > TP368 Food processing and manufacture
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Siti Salwa Md Sawari
Date Deposited: 20 Aug 2018 14:54
Last Modified: 04 Oct 2018 09:22
URI: http://irep.iium.edu.my/id/eprint/65182

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