Mediating effect of communication ethics practised on work ethics relationships with social media use, motives for using social media and internet surfing etiquette

Abdul Rahman, Mahfuzah and Wok, Saodah (2018) Mediating effect of communication ethics practised on work ethics relationships with social media use, motives for using social media and internet surfing etiquette. In: 12th Biennial Convention of the Pacific and Asian Communication Association (PACA) Theme: Communication and Industrial Revolution 4.0, 4th-6th July 2018, Kota Kinabalu, Sabah. (Unpublished)

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Abstract

Social media is a medium of communication nowadays. In fact, the accessibility of the Internet at the workplace makes it is easier for the users to use it either positively or negatively. Hence, this study tests the relationship between social media use, motives for using social media, Internet surfing etiquette, work ethics, and communication ethics. The Utilitarian Theory is used to see the benefits gained by the employees in terms of social media use at the workplace. This study applies the quantitative research design where a self-administered survey questionnaire is used as the instrument for data collection. Based on a sample of 344 respondents among the administrative staff of International Islamic University Malaysia (IIUM), the findings indicate that all variables are positively correlated with one another. Communication ethics fully mediates the relationship between social media use and motives for using social media towards work ethics. Communication ethics only partially mediates the relationship between the Internet surfing etiquette and work ethics. Therefore, communication ethics mediates the relationship between social media use, motives for using social media and Internet surfing etiquette towards work ethics.

Item Type:	Conference or Workshop Item (Invited Papers)
Additional Information:	2899/65161
Uncontrolled Keywords:	Administrative staff; communication ethics; social media use; Utilitarian Theory; work ethics.
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Prof. Dr. Saodah Wok
Date Deposited:	16 Aug 2018 13:47
Last Modified:	16 Aug 2018 13:47
URI:	http://irep.iium.edu.my/id/eprint/65161

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