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Preliminary study for customer’s online shopping satisfaction from security perspective

Imtiaz Ali, Najma and Samsuri, Suhaila and Abu Seman, Muhamad Sadry and Brohi, Imtiaz Ali and Shah, Asadullah (2018) Preliminary study for customer’s online shopping satisfaction from security perspective. International Journal of Engineering & Technology (UAE), 7 (2.34 (Special issue 34)). pp. 64-68. ISSN 2227-524X

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Abstract

The objective of this paper is to present the results of preliminary study that has been performed to measure the reliability of the ques-tionnaire for collecting the quantitative data for the proposed security model of online shopping satisfaction. This paper is endeavours of our previous paper, in which we have developed the research model. Quantitative methodology was adopted to conduct the study by collecting the data through survey questionnaire based on five point Likert scale. Statistical Package for the Social Sciences (SPSS) ver-sion 23.0 was used to analyse the data. Results shows that the Cronbach’s alpha value to ensure the reliability of the items is ≥ 0.7, It means all our variables are acceptable for the further studies and for the actual data collection. This paper conclude that the pilot study is necessary phase to conduct before going to collect the actual data in order to avoid any ambiguity in items. Although the sample data is small for the pilot study still, it shows the strength between the related items.

Item Type: Article (Journal)
Additional Information: 6993/64345
Uncontrolled Keywords: Online shopping; security; pilot study Malaysia; Customer satisfaction
Subjects: T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Asadullah Shah Syed
Date Deposited: 02 Jul 2018 14:21
Last Modified: 02 Jul 2018 14:21
URI: http://irep.iium.edu.my/id/eprint/64345

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