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Important attributes of customer satisfaction in telecom industry: a survey based study

Khan, Nusratullah and Shah, Asadullah and Akram, Muhammad Usman and Ahmad Khan, Shoab (2017) Important attributes of customer satisfaction in telecom industry: a survey based study. In: 2017 4th IEEE International Conference on Engineering Technologies and Applied Sciences (ICETAS), 29th Nov. - 1st Dec. 2017, Salmabad, Bahrain.

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Abstract

Customer satisfaction has been acknowledged as critical success factors in any organizations. Recent developments in telecom sector shows that communication services providers (CSPs) are engaged in various marketing and survey activities to discover the satisfaction level of their customers. In general, some subscribers complain about the poor network coverage, voice call quality, internet service etc. while other are satisfied with the quality of services. The aim of this paper is to conduct a servery based study to identify and highlight major attributes that effect customer's satisfaction which will eventually help telecom services providers to improve their customer experience management index. Consequently, this paper examines the factors that have resilient or fragile influence on customer satisfaction. Based on the contemporary research six attributes i.e. network coverage, voice call quality, drop call rate, SMS delivery, internet service and call setup duration have been considered and tested in this research to find the customer satisfaction. For this purpose of study, 200 respondents of a CSP are selected from Islamabad, Pakistan. A telephonic survey is conducted to rate each of the factor and their overall satisfaction. The results reveal that network coverage, voice call quality and internet service have the highest impact on the level of customer satisfaction.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 6566/62533
Uncontrolled Keywords: Customer Satisfaction, Communication Services Providers, voice call quality, drop call rate, SMS delivery, internet service, call setup duration,
Subjects: T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Asadullah Shah Syed
Date Deposited: 26 Mar 2018 09:28
Last Modified: 26 Jun 2018 11:41
URI: http://irep.iium.edu.my/id/eprint/62533

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