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Tourism stakeholders perception on tourists’ expenditure in entertainment Sector in Melaka UNESCO world heritage area

Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor and Mohamed, Mohd Zin (2017) Tourism stakeholders perception on tourists’ expenditure in entertainment Sector in Melaka UNESCO world heritage area. Advanced Science Letters, 23 (7). pp. 6336-6338. ISSN 1936-6612 E-ISSN 1936-7317

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Abstract

This study examined the perception of government officers and tourism players on tourists’ expenditure pattern in entertainment activities in Melaka UNESCO World Heritage area. A total of 28 interviewees were interviewed using judgemental sampling technique. Content analysis was used to identify and evaluate the perceptions. Results revealed that 22 interviewees responded positive results on the finding of tourists spent less in entertainment (RM22.50 and below) while six interviewees responded negative response. These findings suggested several courses of action to enhance the cultural and recreational entertainment in the study area to increase the tourists’ expenditure.

Item Type: Article (Journal)
Additional Information: 7642/60633
Uncontrolled Keywords: Perception, Structured Interview, Tourists’ Expenditure, Entertainment.
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User: Dr. Syakir Amir Ab. Rahman
Date Deposited: 02 Jan 2018 22:04
Last Modified: 02 Jan 2018 22:04
URI: http://irep.iium.edu.my/id/eprint/60633

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