Socio-demographic variation on tourism expenditure in Melaka UNESCO world heritage area

Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2017) Socio-demographic variation on tourism expenditure in Melaka UNESCO world heritage area. Advanced Science Letters, 23 (4). pp. 2958-2961. ISSN 1936-6612 E-ISSN 1936-7317

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Abstract

Melaka City has been designated as UNESCO World Heritage site since 2008 that offers authentic heritage and cultural attractions to tourists worldwide. The study explores the domestic and inbound tourists spending pattern and its socio-demographic effects to the expenditure pattern in the Melaka Heritage area. 1000 diary record surveys were collected from domestic and inbound tourists and the analysis of variance (ANOVA) was used to test the research hypothesis. Socio-demographic characteristics including age, marital status, occupation, education level, first-time and repeat visit were found to significantly affect domestic tourism expenditure while only age, marital status and purpose of visit were found to significantly affect inbound tourism expenditure. © 2017 American Scientific Publishers. All rights reserved

Item Type:	Article (Journal)
Additional Information:	7642/57574
Uncontrolled Keywords:	Domestic and inbound tourism expenditure; Melaka UNESCO world heritage area; Socio-Demographic
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User:	Dr Mariana Mohamed Osman
Date Deposited:	12 Jul 2017 12:46
Last Modified:	06 Mar 2018 15:26
URI:	http://irep.iium.edu.my/id/eprint/57574

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