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Designing business models options for “University of the Future”

Ibrahim, Jamaludin and Ahmad Dahlan, Abdul Rahman (2017) Designing business models options for “University of the Future”. In: 4th International Colloquium on Information Science and Technology (CiSt'16), 24th-26th October 2016, Tangier, Morocco.

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Abstract

A number of key studies have argued universities are in need of new business models in order to stay relevant and sustainable. Drivers of change such as technology, financial support, industry trends and socio-economic ecosystems are dictating higher education sector to re-examine its existing business model and value proposition. The changes are dynamic and complex. It is very difficult to analyse complex problem without proper business modeling tools. Business Model Canvas (BMC) and Value Proposition Design (VPD) are recent tools being used by industry to design, evaluate alternative business models and value propositions. The tools allows us to design business models that create value for the business and value propositions that create value for the customers, thus enabling the creation of sustainable road maps. In this paper we explore the use of BMC as business modeling tool to analyse and design sustainable business models for the University of the Future. Depending on the targeted customer segments and value proposition design, we found design options for the University of the Future. In our opinion this will help university business planners and relevant stakeholders to design sustainable and competitive business model.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 6202/56539
Uncontrolled Keywords: higher education; business design; business model; value proposition design; university of the future
Subjects: T Technology > T Technology (General) > T173.2 Technological change
T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering.
T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T57 Applied mathematics. Quantitative methods. Operation research. System analysis
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Jamaludin Ibrahim
Date Deposited: 08 May 2017 11:27
Last Modified: 14 Mar 2018 12:07
URI: http://irep.iium.edu.my/id/eprint/56539

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