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Malay women readings of Korean drama

Ruslan, Norbaiduri and Abdul Latif, Sakinah (2016) Malay women readings of Korean drama. Journal of Education and Social Sciences, 4. pp. 343-365. ISSN 2289-9855

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Korean drama has a stronghold position in the global entertainment scene. In Malaysia, the craving for Korean drama started about a decade ago when the hit-drama 'Winter Sonata' made its debut. Korean drama become household favorites, especially among women. This study reports some findings on the audience reception study of Korean drama among avid Korean drama fans. Four focus group interviews using semi-structured protocols were conducted of which two groups were comprised of adolescents and another two groups were adults. The main research question was, "How do Malay women read Korean drama media text?" The analysis of the verbatim transcriptions yielded eight salient themes: 1)Male centric; 2) Family-oriented; 3) Female-centric; 4) Cultural values; 5) Storyline; 6)Cosmopolitan lifestyle; 7)Realism (Fantasy Love; 8) Parasocial relationship. The findings are discussed from Stuart Hall's dominant, preferred, negotiated and oppositional readings,

Item Type: Article (Journal)
Additional Information: 2005/55298
Uncontrolled Keywords: Reception study, Korean drama, reading of media text, audience study.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
H Social Sciences > H Social Sciences (General) > H93 Popular works
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Dr Norbaiduri Ruslan
Date Deposited: 14 Feb 2017 12:22
Last Modified: 22 May 2018 10:40
URI: http://irep.iium.edu.my/id/eprint/55298

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