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Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan

Rind, M. Malook and Koondhar, M. Yaqoob and Hyder, Mansoor and Shah, Asadullah (2016) Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan. In: 4th International Conference on Advanced Computer Science Applications and Technologies, ACSAT 2015, 8th-10th Dec. 2015, Kuala Lumpur.

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With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used Technology Acceptance Model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with the adoption of M-commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. © 2015 IEEE.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 6566/53918
Uncontrolled Keywords: Mobile, Commerce, Perceived, Ease of use, Perceived, Usefulness, TAM, Trust
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology
Kulliyyah of Information and Communication Technology
Depositing User: Prof Asadullah Shah
Date Deposited: 19 Oct 2017 16:48
Last Modified: 19 Oct 2017 16:48
URI: http://irep.iium.edu.my/id/eprint/53918

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