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Determining the corporate image of Islamic Banks

Pg Morshide, Dk Intan Saidatul Farahin and Wan Jusoh, Wan Jamaliah (2016) Determining the corporate image of Islamic Banks. In: The 10th International Conference on Business and Management Research : Enhancing Business Stability Through Collaboration, 25th-27th October 2016, Lombok, Indonesia.

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The Islamic banking system is fast growing and gaining global customers’ acceptance. This has led many conventional banks to set up branches which operate in accordance to the Shari’ah principles. The Islamic banking system is expected to face strong competition not only from the Islamic banks but also from well-established conventional banks offering Islamic products and services. Therefore, this research aims to determine customers’ perception towards the corporate image of Islamic banks in a dual banking environment. Corporate identity, reputation, services offered, physical environment, contact personnel, and Shari’ah compliance were hypothesized to influence the corporate image of Islamic banks. A self-administrated questionnaire was distributed to 235 customers of Islamic banks around Kota Kinabalu, Sabah by way of a purposive sampling. Findings indicated a positive overall perception towards corporate image of the Islamic banks with corporate identity ,reputation and contact personnel having significant and positive relationship with corporate image.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 163/53450
Uncontrolled Keywords: Corporate Identity, Corporate Image, Islamic Bank, Malaysia, Reputation.
Subjects: H Social Sciences > HG Finance > HG1501 Banking
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Wan Jamaliah Wan Jusoh
Date Deposited: 21 Dec 2016 12:17
Last Modified: 30 Dec 2016 14:34
URI: http://irep.iium.edu.my/id/eprint/53450

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