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Intention to adopt personal cloud storage services: The case of university students

Mohamad, Noorman Masrek and Mohamed Jalaldeen, Mohamed Razi (2016) Intention to adopt personal cloud storage services: The case of university students. In: 2016 International Conference on Information Science, Technology, Management, Humanities & Business (ITMAHUB), 21st-23rd November 2016, Pulau Pinang. (Unpublished)

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Abstract

Studies on personal cloud storage services (PCSS) adoption in the context of Malaysia is still very limited. Against this concern, a study was undertaken with the aim of investigating factors that could influence mobile learning adopting. Drawing upon The Unified Theory of Acceptance and Use of Technology (UTAUT) and two other variables which are perceived credibility and personal innovativeness, an empirical based framework was developed to identify predictors of PCSS. Employing a survey research method involving 267 respondents from Universiti Teknologi MARA, the results showed that performance expectancy, effort expectancy, social factors, facilitating conditions, perceived credibility and personal innovativeness are strong determinants of intention to adopt PCSS. The present study provides both a theoretical and practical contributions to understanding the predictors of intention to adopt PCSS and should be of interest to both researchers and practitioners.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 6826/53273
Uncontrolled Keywords: personal cloud storage services, technology adoption, UTAUT
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Dr. Mohamed Razi Mohamed Jalaldeen
Date Deposited: 15 Dec 2016 12:23
Last Modified: 15 Dec 2016 12:23
URI: http://irep.iium.edu.my/id/eprint/53273

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