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Tourism stakeholders perception on tourists’ expenditure in entertainment sector in Melaka UNESCO World Heritage area

Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor and Mohamed, Mohd Zin (2016) Tourism stakeholders perception on tourists’ expenditure in entertainment sector in Melaka UNESCO World Heritage area. In: International Conference on Architecture and Built Environment, 5-6 Oct 2016, Kuala Lumpur. (In Press)

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Abstract

This study examined the perception of government officers and tourism players on tourists’ expenditure pattern in entertainment activities in Melaka UNESCO World Heritage area. A total of 28 interviewees were interviewed using judgemental sampling technique. Content analysis was used to identify and evaluate the perceptions. Results revealed that 22 interviewees responded positive results on the finding of tourists spent less in entertainment (RM22.50 and below) while six interviewees responded negative response. These findings suggested several courses of action to enhance the cultural and recreational entertainment in the study area to increase the tourists’ expenditure.

Item Type: Conference or Workshop Item (Slide Presentation)
Additional Information: 7642/53233
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User: Dr. Syakir Amir Ab. Rahman
Date Deposited: 12 Feb 2017 21:10
Last Modified: 12 Feb 2017 21:17
URI: http://irep.iium.edu.my/id/eprint/53233

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