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Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.

Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2014) Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. In: Global Conference on Business and Social Science (GBSS 2014), 15-16 December 2014, Kuala Lumpur.

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Abstract

Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels based on stars ratings- 5 & 4 stars hotel; 3,2 & 1 stars hotel; and budget hotels. A total of 1500 survey booklets were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less in transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages (RM367 and below). It is expected that modeling of the pattern and distribution of these expenditure will assist the relevant authorities in geographical visitation patterns, economic impacts and decision making.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 7642/52989
Uncontrolled Keywords: Tourists, expenditure, Melaka, CHAID
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User: Dr. Syakir Amir Ab. Rahman
Date Deposited: 25 Nov 2016 09:14
Last Modified: 25 Nov 2016 09:14
URI: http://irep.iium.edu.my/id/eprint/52989

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