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Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis

Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2015) Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis. Procedia Social and Behavioral Sciences, 172. pp. 390-397. ISSN 1877-0428

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Abstract

This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less on transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages(RM367 and below). The expenditure pattern modeling assists the relevant authorities in decision making.

Item Type: Article (Journal)
Additional Information: 7642/52976
Uncontrolled Keywords: CHAID; Tourists’ expenditure; Accommodation; Food and beverages; Transportation; Entertainment; Shopping; Melaka
Subjects: H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User: Dr. Syakir Amir Ab. Rahman
Date Deposited: 05 Dec 2016 00:12
Last Modified: 05 Dec 2016 00:12
URI: http://irep.iium.edu.my/id/eprint/52976

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