Netnography approach for UX research

Hussein, Idyawati and Mahmud, Murni and Md Noor, Nor Laila (2016) Netnography approach for UX research. In: The 2th International Conference in HCI and UX on Indonesia, 13-15 April 2016, Jakarta, Indonesia,.

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Abstract

This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnography has been applied to uncover the unspoken behaviors of stakeholders and attitudes of clients who disrespect designers that reflects the UX practitioners frustration on the stakeholiders‘ politics. This findings will be useful in seeking a solution to improve the UXD process. From this work it can be concluded that netnography can be a suitable approach to gain deeper insights into understanding practitioner’s frustrations in UX research study.

Item Type:	Conference or Workshop Item (Slide Presentation)
Additional Information:	3451/52761
Subjects:	T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Dr. Murni Mahmud
Date Deposited:	07 Nov 2016 11:39
Last Modified:	12 Oct 2017 11:10
URI:	http://irep.iium.edu.my/id/eprint/52761

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