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Evaluating the service quality of Malaysian Islamic Banks: An importance-performance analysis approach

Mohd Thas Thaker, Hassanudin and Khaliq, Ahmad and Mohd Thas Thaker, Mohamed Asmy (2016) Evaluating the service quality of Malaysian Islamic Banks: An importance-performance analysis approach. International Journal of Business and Information, 11 (3). pp. 341-364. ISSN 1728-8673

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This study was designed to evaluate the service quality of Malaysian Islamic banking from the customer’s perspective. The primary data was collected by administering survey questions in Klang Valley (Selangor and Kuala Lumpur), and the analysis was conducted using importance-performance analysis (IPA). The results revealed that service quality attributes such as Shariah requirements, reliability, assurance, responsiveness, website efficiency, and tangibility play an important role in determining customer satisfaction with Malaysian Islamic banks. These findings should assist market players, particularly the Malaysian Islamic banking industry, and policy makers in understanding and enhancing customer satisfaction regarding the quality of service offered by the Islamic banking industry in Malaysia. The research findings could also be used as part of the blueprints for market players to draft the necessary policies with regard to service quality of the banking industry.

Item Type: Article (Journal)
Uncontrolled Keywords: Service quality, importance-performance analysis, Islamic banking, Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HG Finance
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User: Dr Mohamed Asmy Bin Mohd Thas Thaker
Date Deposited: 12 Dec 2016 16:38
Last Modified: 16 Dec 2020 14:48
URI: http://irep.iium.edu.my/id/eprint/52714

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