The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences

Kayadibi, Saim and Maulan, Suharni and Haneef, Mohamed Aslam and Alimova, Shakhnoza (2016) The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016), 28th-30th May 2016, Istanbul.

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Abstract

Financial instability affects many countries throughout the globe, including Malaysia where the situation enforces higher education institutions to find their own sources of fund to fulfil financial needs of the Institutions. One way to handle the financial requirements of higher education institutions is through the establishment of Waqaf institutions as a new source of fund. Successful Waqaf activities can help to achieve financial aims and goals of higher education institutions. It is well known that Turkey has been the center of Waqaf tradition throughout the history with long lasting experiences. These glorious experiences can be learned and the suitable Waqaf models can be applied at higher education institutions to boost its financial ability. Therefore, this paper aims to explore marketing strategy, namely relationship marketing to promote Waqaf fund establishment at higher education institutions in Malaysia. This paper examines the variables of relationship marketing for the success of Waqaf. It is hoped that this paper will sheds light on how a Waqaf fund establishment can successfully help to achieve the financial goals of higher education institutions.

Item Type:	Conference or Workshop Item (Invited Papers)
Additional Information:	6485/52416
Uncontrolled Keywords:	Waqf, Relationship marketing strategy, Higher Education; Malaysia-Turkey.
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP170.2 Benevolent work. Social work. Welfare work, etc H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User:	Assoc. Prof. Dr. Saim Kayadibi
Date Deposited:	28 Nov 2016 10:13
Last Modified:	28 Nov 2016 10:13
URI:	http://irep.iium.edu.my/id/eprint/52416

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