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Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan

Rind, M Malook and Koondhar, M Yaqoob and Hyder, Mansoor and Shah, Asadullah (2016) Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan. In: 2015 4th International Conference on Advanced Computer Science Applications and Technologies (ACSAT 2015), 8th-10th December 2015, Kuala Lumpur, Malaysia.

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Abstract

With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally. Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-Commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used technology acceptance model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with adoption of M-Commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan.

Item Type: Conference or Workshop Item (Invited Papers)
Additional Information: 6566/50919
Uncontrolled Keywords: Mobile Commerce, TAM, Trust, Perceived Usefulness, Perceived Ease of use
Subjects: T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Asadullah Shah Syed
Date Deposited: 24 Jun 2016 10:08
Last Modified: 12 Oct 2017 11:34
URI: http://irep.iium.edu.my/id/eprint/50919

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