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Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools

Zaidan , A. A. and Zaidan , B. B. and Kadhem, Z. and Moussa, Larbani and Lakulu, Modi B. and Hashim, M. (2015) Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools. Journal of Medical Systems, 39 (2). pp. 1-7. ISSN 0148-5598

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Abstract

This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers and that of physicians. We present a new way of evaluating user interactivity in health care systems from tools provided by Facebook that measure statistical traffic in the Internet. Findings show that Facebook is a very promising tool in promoting e-health services in Web 2.0. Results from statistical traffic show that a Facebook page is more efficient than other pages in promoting public health.

Item Type: Article (Journal)
Additional Information: 3917/50851
Uncontrolled Keywords: Knowledge sharing; PatientsLikeMe; Public health; Social networks
Subjects: R Medicine > R Medicine (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Depositing User: Mrs. Wan Salwati Wan Salleh
Date Deposited: 31 May 2016 15:02
Last Modified: 03 Aug 2017 14:41
URI: http://irep.iium.edu.my/id/eprint/50851

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