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The future of universities

Abdulkarem Al Shawtari, Ahmed and Mariwa, Amal Jumah and Ahmad Dahlan, Abdul Rahman (2016) The future of universities. International Journal of Engineering Research and Management, 3 (3). pp. 180-184. ISSN 2349-2058

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Changing times warrant a change in the way companies and organizations deal with their stakeholders and shareholders. In other words, predictable and unpredictable environmental factors push organizations to keep changing and improving their strategies in order to have competitive advantage over other organizations in the market. In the case of universities, not only does it have competitors within the educational sector but it also has within other sectors. This makes it challenging for a university to remain relevant in the next few years. This paper examined the different environmental factors that are affecting the universities. It has established that in order to have competitive advantage over its competitors, it has to re-evaluate its business model and processes. After studying and analyzing BMC and value proposition canvas, the study has discovered that to be a “the future of universities”, a university needs streamline its business model according to the needs of the customer segments by offering specializations on sought after degrees (e.g. Islamic banking), training (online), develop an MOOC, as well as provide other online educational resources for the customers. This study forms a basis for future research and work on the ever changing environmental factors that continuously affect a university.

Item Type: Article (Journal)
Additional Information: 6250/50415
Uncontrolled Keywords: BMC, Environmental map, proposition canvas, University of the future, specialization courses, Value, streamlined business model, training, flexible
Subjects: T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Mr Abdul Rahman Ahmad Dahlan
Date Deposited: 03 Jun 2016 10:45
Last Modified: 16 Nov 2016 16:42
URI: http://irep.iium.edu.my/id/eprint/50415

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