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The quality of life concept corresponds with the Islamic philosophy

Zain, Osman Md. (2010) The quality of life concept corresponds with the Islamic philosophy. In: International Conference on Marketing: Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur. (Unpublished)

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This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the intention as the beginnings of all marketing activities, the marketing practices can be considered as Islamic if that intention is in the name of ALLAH, and seeks the blessings from ALLAH. This also corresponds to the essence of the religion of Islam that is “way of life”. The products and services are produced for the consumers in the name of ALLAH, and the production of those products and services are strictly adhered to the guidelines from the Islamic philosophy based on the Quraan and AlHadith. Thus, the Quality of life marketing is technically different from the societal marketing.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 5757/4990
Uncontrolled Keywords: Quality of life marketing, Islamic marketing, societal marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Osman Zain
Date Deposited: 08 Dec 2011 17:42
Last Modified: 18 Mar 2013 09:53
URI: http://irep.iium.edu.my/id/eprint/4990

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