Preservation of Malaysian handicraft to support tourism development

Hassan, Hasliza and Siow-Kian, Tan and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2016) Preservation of Malaysian handicraft to support tourism development. International Journal of Entrepreneurship and Small Business. pp. 1-16. ISSN 1476-1297 (In Press)

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Abstract

Handicraft depicting local culture and heritage is able to embellish tourism development. Instead of depending solely on government initiative, development of the handicraft industry can be driven by entrepreneurs. Handicraft skills among people in rural areas can benefit greatly from enhanced entrepreneurial skills, especially as a means to develop the overall socio-economic status. This research is based on an analysis of secondary findings on challenges in developing the handicraft industry among local entrepreneurs, particularly those from rural areas. It also explores the prospects of preserving cultural identity through transforming the handicraft industry.The value of traditional handicraft can be preserved through enhancing the role of entrepreneurs but young people seem to lack interest in the handicraft industry. This research suggests that society needs to change its perception to regard entrepreneurs dealing with handicrafts as a well-respected profession.

Item Type:	Article (Journal)
Additional Information:	712/49719
Uncontrolled Keywords:	culture; entrepreneur; entrepreneurship; handicraft; Malaysia; preservation; rural; tourism; tradition; urban.
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Muhammad Sabbir Rahman
Date Deposited:	07 Apr 2016 12:04
Last Modified:	24 May 2018 10:33
URI:	http://irep.iium.edu.my/id/eprint/49719

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