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The impact of customer satisfaction on purchase intention in Malaysian takaful industry

Abu Hassan, Lailatul Faizah and Wan Jusoh, Wan Jamaliah and Hamid, Zarinah (2015) The impact of customer satisfaction on purchase intention in Malaysian takaful industry. In: Advances In Business Research International Conference 2015, 17-18 November 2015, Langkawi, Kedah.

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Abstract

To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Takaful companies in Malaysia as a study setting for this study. Out of the total 600 distributed questionnaires 390 were finally selected for data analyses. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer satisfaction and purchase intention in Takaful industry settings.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: 163/48302
Uncontrolled Keywords: customer satisfaction, purchase intention, takaful industry
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Wan Jamaliah Wan Jusoh
Date Deposited: 19 Jan 2016 04:41
Last Modified: 19 Jul 2016 11:24
URI: http://irep.iium.edu.my/id/eprint/48302

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