Attitudinal factors affecting the adoption of internet banking services among small and medium enterprises in Yemen

Al-Fahim, Nabil Hussein and Wan Jusoh, Wan Jamaliah and Adewale, Abideen Adeyemi (2015) Attitudinal factors affecting the adoption of internet banking services among small and medium enterprises in Yemen. In: The Fifth International E-Learning Conference, 18-20 October 2015, Kingdom of Bahrain. (Unpublished)

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Abstract

In spite of the wide adoption of Internet banking service in developed countries, its application is still low in developing countries like Yemen. The purpose of this study is to examine and investigate the main factors which influence the adoption of Internet banking services by Small and Medium Enterprises (SMEs) managers or owners in Yemen. The research framework consists of sex latent variables, five exogenous variables and one endogenous variable. The exogenous variables consist of attitudinal factors such as perceived usefulness, ease of use, trust, risk and awareness while endogenous variable comprises of intention towards Internet banking service adoption (IBSA). In addition, this study will explain how the Technology Acceptance Model (TAM) was being used in examining the factors of Internet banking services adoption in Yemen. The hypothetical relationship was examined using structural equation modeling (SEM). The findings of the study indicated that perceived usefulness was the high predictor that influence towards IBSA followed by ease of use and awareness while perceived risk and trust are insignificant and negative effect towards IBSA in Yemen. This study also emphasized on the role of organization type (trading and services) as significant moderator in the adoption of IB; this means trading organizations are willing to adopt IB more than services organizations.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	163/48288
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Wan Jamaliah Wan Jusoh
Date Deposited:	19 Jan 2016 04:56
Last Modified:	19 Jan 2016 04:56
URI:	http://irep.iium.edu.my/id/eprint/48288

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