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Halal SMEs: young entrepreneur’s involvement

Abdul Rahman , Rozailin (2015) Halal SMEs: young entrepreneur’s involvement. In: World Academic and Reseach Congress 2015 (World-AR 2015), 9th–10th Dec. 2015, Ar-Rahim Hall, Universitas Yarsi, Jakarta, Indonesia. (Unpublished)

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In congruence with the acceptance of Halal business throughout the world, entrepreneurs in Malaysia also use new and innovative strategies to compete with other business in the global market. This is due to the Halal products that provide assurance and commitment to the consumer that the products or service is safe to be consumed or used. However, there are not many SMEs equipped with trusted Halal certification. Plus, the involvement of the young entrepreneur in Halal market is very small. They have the products, but without any Halal certification, their products cannot go far. The paper intends to explore the perception and attitude of the Malaysia young entrepreneurs towards the acceptance of Malaysia JAKIM Halal certification and their involvement in Halal SMEs. 120 randomly selected young entrepreneurs based in rural and urban area have been interviewed. The results shows that male entrepreneurs are more willing to accept Malaysia JAKIM Halal certification compared than female and those with higher level of education prefer to obtain the certificates compared those with lower level of education. Out of 120 respondents, 49 of them were involved directly with Halal products and services and only 17 have their products certified with Malaysia JAKIM Halal certification.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 5225/47401
Uncontrolled Keywords: young entrepreneurs; Halal; SME
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Rozailin Abdul Rahman
Date Deposited: 21 Mar 2016 11:17
Last Modified: 21 Mar 2016 11:17
URI: http://irep.iium.edu.my/id/eprint/47401

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