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Media audience ethics in Islam and Christianity

Solihu, Abdul Kabir Hussain (2011) Media audience ethics in Islam and Christianity. In: The Islamic Worldview, Ethics and Civilization: Issues in Contemporary Interdisciplinary Discourse. IIUM Press, Kuala Lumpur, pp. 123-139. ISBN 9789670225630 (In Press)

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To safeguard the religio-cultural values of the media audience against the repugnant values often propagandized in the mass media, there has been emphasis on the ethical codes of media producers, reporters and the nature of the message itself. Aiming to achieve the same goal, this study underscores the ethical principles of responsibility and accountability expected from the media audience to uphold as taught in the Islamic and Christian ethics. These principles are drawn upon the active role the media audience plays in information and communication enterprise. To demonstrate this role, the study highlights the theoretical foundation of the audience understanding of the message, cites some legal rights that can be used to challenge the media content or change its course, and identifies some ways of fine-tuning the media contents to conform to one’s value. The study focuses on the television and the Internet due to their predominance in electronic media.

Item Type: Book Chapter
Additional Information: 4608/4648
Uncontrolled Keywords: Media Audience Ethics
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP174 The Practice of Islam > BP185.7 Mass media and telecommunication in Islam
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of General Studies
Depositing User: Dr. Abdul Kabir Hussain Solihu
Date Deposited: 27 Nov 2012 11:32
Last Modified: 27 Nov 2012 11:32
URI: http://irep.iium.edu.my/id/eprint/4648

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