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A conceptual framework for the analysis of determinants of m-commerce acceptance

Rind, Muhammad Malook and Koondhar, Muhammad Yaqoob and Chandio, Fida Hussain and Shah, Asadullah (2015) A conceptual framework for the analysis of determinants of m-commerce acceptance. In: 13th International Conference on Statistical Sciences, 16th-18th Mar. 2015, Department of Statistics, Islamia College, Peshawar.

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With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) with the help of Information and Communication Technology (ICT) tools. Smart phone technology brought a new revolution in e-business market. A new term of Mobile Commerce (M-Commerce) emerged and set a new trend in commerce and business. M-commerce usage trend in developing economies still seems to take very slow steps as compared to developed countries like USA, UK, Australia and others. The purpose of this study is to extend research on the acceptance of M-Commerce in context of developing economies. A conceptual framework of some widely used technology adoption and social psychology theories including, Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT), Unified Theory of Acceptance and Use of Technology (UTAUT), is proposed to diagnose the significant factors of MCommerce acceptance in developing economies.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 6566/45597 (ISBN: 978-969-8858-17-9)
Uncontrolled Keywords: Mobile Commerce, TAM, Conceptual framework, Behavioral Intention (BI), Perceived Usefulness (PU), Perceived Ease of Use (PEOU).
Subjects: H Social Sciences > HF Commerce
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Information and Communication Technology
Kulliyyah of Information and Communication Technology
Depositing User: Asadullah Shah Syed
Date Deposited: 04 Nov 2015 09:54
Last Modified: 20 May 2016 10:18
URI: http://irep.iium.edu.my/id/eprint/45597

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