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E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model

Abdullah, Moha Asri and Juhdi, Nurita and Mohammad, Noorihsan and Azam, Ferdous (2014) E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model. Asia Pacific Journal of Business and Management, 5 (2). pp. 37-51. ISSN 1179-626X

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Abstract

Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently.

Item Type: Article (Journal)
Additional Information: 5010/44739
Uncontrolled Keywords: E-Commerce Transactions, Small Businesses, Consumers and Malaysia Asian
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr. Moha Asri Abdullah
Date Deposited: 17 Sep 2015 15:37
Last Modified: 03 Jan 2018 16:16
URI: http://irep.iium.edu.my/id/eprint/44739

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