E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model

Abdullah, Moha Asri and Juhdi, Nurita and Mohammad, Noorihsan and Azam, Ferdous (2014) E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model. Asia Pacific Journal of Business and Management, 5 (2). pp. 37-51. ISSN 1179-626X

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Abstract

Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently.

Item Type:	Article (Journal)
Additional Information:	5010/44739
Uncontrolled Keywords:	E-Commerce Transactions, Small Businesses, Consumers and Malaysia Asian
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr. Moha Asri Abdullah
Date Deposited:	17 Sep 2015 15:37
Last Modified:	03 Jan 2018 16:16
URI:	http://irep.iium.edu.my/id/eprint/44739

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