IIUM Repository

An examination of cultural-economic model and public relations in the Malaysian Islamic banking system

Mohd Thas Thaker, Mohamed Asmy and Mohd Thas Thaker, Hassanudin Bin (2015) An examination of cultural-economic model and public relations in the Malaysian Islamic banking system. Journal of Islamic Finance, 4 (1). pp. 14-21. ISSN 2289-2117 (O), 2289-2109 (P)

[img] PDF - Published Version
Restricted to Registered users only

Download (239kB) | Request a copy


By adopting the study by Gaither and Kandari on cultural-economic model of, the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank) in Malaysia. This study is mainly focusing on their communication tool particularly websites and relevant reports. The study is advancing the understanding of Islam and public relations in the context of Islamic banking institution in Malaysia, an understudied area in public relation literature and enlightens the relationship between religion and public relations. The analysis has identified six Islamic value orientations elements especially respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism relative to public relation practice among the particular Islamic banks. The study concludes with observation that there is inseparable relationship between religion and culture in the context of Islamic banking industry in Malaysia.

Item Type: Article (Journal)
Additional Information: 7210/43207
Uncontrolled Keywords: Cultural-Economic Model, Public Relations, Islamic Bank, Malaysia
Subjects: H Social Sciences > HG Finance > HG1501 Banking
H Social Sciences > HM Sociology > HM621 Culture
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User: Dr Mohamed Asmy Bin Mohd Thas Thaker
Date Deposited: 11 Jun 2015 15:59
Last Modified: 03 Nov 2017 08:20
URI: http://irep.iium.edu.my/id/eprint/43207

Actions (login required)

View Item View Item


Downloads per month over past year