An empirical study of customers’ adoption of mobile money transfer services in Somaliland

Oyefolahan, Ishaq Oyebisi and Abubakar, Adamu and Ahmed, Sa’ad Abdirisak (2014) An empirical study of customers’ adoption of mobile money transfer services in Somaliland. In: 2014 The 5th International Conference on Information & Communication Technology for the Muslim World (ICT4M 2014), 17-19 November 2014, Sarawak.

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Abstract

This paper investigates factors influencing customers’ adoption of Mobile Money Transfer Services in Somaliland by applying and extending the Technology Acceptance Model (TAM) model. We proposed and tested statistical hypotheses based on the data collected from 204 respondents who are customers that use the “Zaad” Mobile Money Transfer Services operated by Telsom Telecommunication Company in Somaliland. By testing the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Trust (all moderated by gender) on the Behavioral Intention to adopt the “Zaad service”, the results of the study further confirms that all the aforementioned factors are important determinants of Intention to Use while no significant difference was found between the genders. Finally, implications and a brief conclusion is presented.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	7132/40978 (ISBN: 9781479962426, DOI: 10.1109/ICT4M.2014.7020583
Uncontrolled Keywords:	Adoption Mobile Money Transfer Service in Somaliland; Factors influencing the acceptance of MMTS; Gender and MMTS in Somaliland, Technology Adoption
Subjects:	T Technology > T Technology (General) > T173.2 Technological change
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Dr. Ishaq Oyebisi Oyefolahan
Date Deposited:	29 Jan 2015 10:15
Last Modified:	08 Apr 2015 09:48
URI:	http://irep.iium.edu.my/id/eprint/40978

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