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Customers' perceptions on the objectives, characteristics and selection criteria of Islamic bank in Thailand

Lateh, Nasrina and Ismail, Suhaiza and Mohd. Ariffin, Noraini (2009) Customers' perceptions on the objectives, characteristics and selection criteria of Islamic bank in Thailand. Gadjah Mada International Journal of Business, 11 (2). pp. 167-189. ISSN 1411-1128

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Due to relatively new establishment of islamic bank in Thailand and paucity of empirical research undertaken in the area, this study intends to capture the perceptions of Thai customers towards the objectives and characteristics of the islamic bank. In addition, this study aims to determine the important bank selection criteria as perceived by the customers and the differences in the perceptions of moslem and non-moslem customers were identified. The study surveys a sample of 462 respondents. The empirical findings show that the Thai customers know that the essential characteristic of the islamic bank is interest prohibition. They tend to support the idea that the islamic bank should strive to achieve its social objectives more than the commercial objectives. In addition, the results showed that there are differences between the Thai moslem and non-moslem customers’ preferences toward various bank selection criteria. The moslems highly considered the interest-free saving facilities, while the non-moslems tended to concern more about its reputation and image, and knowledgeable and competent personnel.

Item Type: Article (Journal)
Additional Information: 5096/409
Uncontrolled Keywords: characteristics; islamic bank; selection criteria; Thailand
Subjects: H Social Sciences > HG Finance > HG1501 Banking
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Depositing User: Mrs. Wan Salwati Wan Salleh
Date Deposited: 16 Jun 2011 09:09
Last Modified: 11 Jul 2011 12:02
URI: http://irep.iium.edu.my/id/eprint/409

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