Enhancing the value proposition: new approaches to the marketing of family takaful

Che Mohd Salleh, Marhanum (2014) Enhancing the value proposition: new approaches to the marketing of family takaful. In: 5th Annual The World Takaful Conference, 11th - 12th June 2014, Pullman Hotel, Kuala Lumpur. (Unpublished)

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Item Type:	Conference or Workshop Item (Speech/Talk)
Additional Information:	7080/40898
Uncontrolled Keywords:	proposition, family takaful
Subjects:	H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Finance
Depositing User:	Dr. Marhanum Che Mohd Salleh
Date Deposited:	26 Jan 2015 12:23
Last Modified:	18 Jun 2018 21:21
URI:	http://irep.iium.edu.my/id/eprint/40898

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