An examination of cultural-economic model and public relations in the Malaysian Islamic banking system

Mohd Thas Thaker, Mohamed Asmy and Mohd Thas Thaker, Hassanudin Bin (2014) An examination of cultural-economic model and public relations in the Malaysian Islamic banking system. In: 2nd Asean International Conference on Islamic Finance, 12th-14th November 2014, Royal Ambarukmo Hotel, Yogyakarta. (Unpublished)

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Abstract

By adopting the study of cultural-economic model of Gaither and Kandari (2014), the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank ) in Malaysia by focusing on their communication tool particularly websites. The study is advancing the understanding of Islam and public relation in the context of Islamic banks in Malaysia, an understudied area in public relation literature and enlightens the relationship between religion and public relations. The analysis identified six Islamic value orientations elements especially respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism relative to public relation practice among the Islamic banks. The study concludes with observation that there is inseparable relationship between religion and culture in the context of Islamic banking industry in Malaysia.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	7210/39843
Uncontrolled Keywords:	Cultural-Economic Model, Public Relations, Islamic Bank, Malaysia
Subjects:	H Social Sciences > HG Finance
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User:	Dr Mohamed Asmy Bin Mohd Thas Thaker
Date Deposited:	14 Jan 2015 16:15
Last Modified:	14 Jan 2015 16:15
URI:	http://irep.iium.edu.my/id/eprint/39843

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