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IIUM press customer survey 2011: perception and satisfaction

Wok, Saodah (2012) IIUM press customer survey 2011: perception and satisfaction. Research Report. s.n, Kuala Lumpur. (Unpublished)

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Abstract

Customer satisfaction is one of the factors influencing customers loyalty to certain organization (Ranjbarian, Dabestani, Khajed & Noktehden, 2001). Therefore a study on the assessment and feedback from customers to ascertain that the products and services offered by the organization are well received needs to be carried out. This is important so that improvement can be made accordingly to tailor to the needs of the customers (Abraham, 2010)

Item Type: Monograph (Research Report)
Additional Information: 2899/39637
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Sr. Norsyaziela Zulkefli
Date Deposited: 19 Jun 2015 10:02
Last Modified: 19 Jun 2015 10:02
URI: http://irep.iium.edu.my/id/eprint/39637

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