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Malaysia as global halal hub: OIC food manufacturers' perspective

Abdul Rahman , Rozailin and Golnaz, Rezai and Mohamed, Zainalabidin and Shamsudin, Mad Nasir and Sharifuddin, Juwaidah (2013) Malaysia as global halal hub: OIC food manufacturers' perspective. Journal of International Food & Agribusiness Marketing, 25 (Supp1). pp. 154-166. ISSN 0897-4438 (P) 1528-6983 (O)

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Abstract

Food hubs have received attention from different groups of people who have interests related to food and agriculture. These include the food manufacturers, suppliers, and also small and medium enterprises. Malaysia as a member of the Organization of Islamic Conference (OIC) has aspirations to be the Halal Food Hub for the OIC member countries. This article aims to understand the determinants that influence the OIC food manufacturers’ intention to accept Malaysia as a global Halal Hub. Three hundred manufacturers were interviewed and the data were analyzed descriptively through factor analysis. Theory of planned behavior was used to gauge the OIC manufacturers’ intention to accept Malaysia as a Halal Hub. The factors affecting the food manufacturers to accept Malaysia as a Halal Hub for the OIC country members are knowledge of Malaysia’s intention to become a Halal Hub, confidence in Malaysia, motivation to comply, and the market potential.

Item Type: Article (Journal)
Additional Information: 5225/39404
Uncontrolled Keywords: intention, food manufacturer, Halal Hub, OIC, TPB
Subjects: S Agriculture > S Agriculture (General)
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Rozailin Abdul Rahman
Date Deposited: 01 Dec 2014 22:39
Last Modified: 24 Dec 2014 19:24
URI: http://irep.iium.edu.my/id/eprint/39404

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