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Islamic marketing strategy: eradicating rural poverty in Malaysia

Al Harran , Saad Abdul SattaR and Zakaria, Mustafar and Khalid, Haniza (1994) Islamic marketing strategy: eradicating rural poverty in Malaysia. Pelanduk Publications, Petaling Jaya, Selangor Darul Ehsan, Malaysia . ISBN 9679785033 (hbk.)

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This applied research work is new and on of tis kind in Malaysia. It seeks to identify the causes for prolonged condition of poverty in the fishing villages of Malaysia despite vigorous efforts by numerous government and non-government bodies. It introduces the Islamic financing model, Musyarakah, as in integrated approach to grassroot development. Poverty solution does not lie only in improving facilities and mechanisms, but in bringing about a fresh outlook of life and the the same time establishing a fair and just society for all; irrespective of economic, social or political background.

Item Type: Book
Additional Information: 3350/3907
Uncontrolled Keywords: Partnership financing, musyarakah model, poverty eradiaction
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User: Dr. Haniza Khalid
Date Deposited: 21 Dec 2011 14:47
Last Modified: 02 Jan 2013 09:18
URI: http://irep.iium.edu.my/id/eprint/3907

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